You and your customers can kick off 2023 with a robust multi-sensory brand image!
In today’s world, branding is everything. From colors and pantones to fonts and designs, your customers rely on a consistent, professional presentation and delivery. At the heart of your brand resides a feeling, which will resonate with your audience, or not.
When you consider the five senses, how will your target market relate to your brand? Will they be able to connect, or not?
- Sight
- Smell
- Sound
- Taste
- Touch
Take the powerhouse Coca-Cola for example. The vibrant red encourages impulse buys, excitement, and a zest for life. It’s estimated that 94% of the world’s population can instantly identify their logo, even when the name isn’t present. Coca-Cola recently shifted its slogan from “Open Happiness” to “Taste the Feeling,” to globally unite the company’s brands. Remember the “Share a Coke” campaign? Yeah – that popped too!
Consider some of your favorite brands: from food/drink and clothes to vehicles and products; each brand makes you feel a certain way, right? Subconsciously, over time, you’ve built an attachment to many of the brands you like! And the more you see them, the more you’re inclined to purchase and recommend them to others.
Whatever and however diverse your marketing campaigns, it can pay to understand the multi-layer process of branding.
Just like the refreshing example above, you too can fine-tune a new or dated brand by working with us. Remember, consistency is key, across the board. Target Decorated Apparel has the ability to match PMS (Pantone Matching System) colors so all of your work is done with the correct brand colors!
We are here, headquartered in Chicagoland, as a full-service garment decorator to help you and your customers reach goals for 2023 and beyond! Contact us today and brand some new merch to hit the ground running in 2023. LET’S GO!
WE PRODUCE: If you want it done right and done on time, work with our team of production artists. Fill out the form below, call, or email us!